I see this every day. Cloud conversations that focus on infrastructure as a service. How to move your server into a VM in the cloud. How great is this Cloud service provider compared to that one, etc.
Cloud is so much more than that. The opportunities for business reinvention is completely missed and the pre-sales consultant is a technologist. “I have 10 data scientists” is irrelevant.
I can solve these business problems, I can enable digital services innovation, I can help you build new digital services fast, in a low code, future safe environment, this is how digital services innovation can help you enhance competitiveness, improve business agility, reduce cost of doing business and thereby improve pricing flexibility etc.
These are the conversational topics we should be having with our clients.
As vendors we absolutely need to stimulate thought, innovation, creativity and we must swiftly move away from technology framed conversations.
Clients must absolutely start to read more about digital transformation and about the Fourth Industrial Revolution and apply their minds to business reinvention. Clients must get ready for and they must absolutely embrace change. We have always done it this way is incredibly risky. Large, global organisations have all but disappeared because of that mind set. Disruption is a back yard garage away.