New content and developmental changes are made almost daily with a large website. It’s equally important to continue to monitor the website and its performance in search engines. An experienced enterprise SEO auditor will have experience working with various CDN and will know the strengths and weaknesses of your website’s server, web languages, and platform/CMS. They will review how your website handles content and asset delivery to identify technical strengths and weaknesses, and compare your performance to your competitors.
Identify New Link Opportunities
For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 500+ team members. A smaller agency has a lower threshold for work — they can only accept so much, so they need to maximize its value. Experience, compared to the size of your website, has a minor impact on SEO audit costs.
It can show you how to improve your website and make it better than your opponents. By refocusing your SEO strategy on more valuable keywords, you increase your ranking in search results for these keywords. For example, if you sell pellet stoves for mobile homes BHS Links and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company. Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website. That may result in your team optimizing for a different keyword that offers more valuable traffic.
Local Business Listings
Identifying new link opportunities is critical in an SEO audit, as backlinks are a key ranking factor for search engines. You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic. When a page from a website is deleted (if you have set it up correctly) then a 404 error or “page not found” will be returned instead of that page.
- Here’s a 10-step checklist of things to look at during your audit.
- Google Search Console is an essential tool for monitoring how search engines interact with your website.
- Creating responsive designs ensures that users on any device have a cohesive viewing experience.
- Generally you shouldn’t try and target the same keyword on multiple pages.
- It can get a little technical, so it might be best to partner with an SEO expert if you don’t have a lot of experience with XML sitemaps.
Check Your Organic Traffic
If any of these factors show an error or a warning status, WebSite Auditor will provide instructions on how to fix them. You can check the presence of a sitemap on your website with WebSite Auditor in .xml sitemap in the Indexing and crawlability section. Now, you have to make sure that all your important pages are open for indexing. Head over to the Resources restricted from indexing section and review the list of pages currently restricted from indexing.