For Stellar Spins Casino all other categories, only category and business name are required. Select the appropriate category for your business and enter the necessary details. Review your existing content and select three or four pieces to post to your new page to give your first-page visitors and followers a branded experience. Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions.
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You’ll find the former Falcon products under ‘Social Media Management’ if you go to ‘Our Suite’ in the navigation. You can dig into Facebook’s audience insights to learn more about your customers. Product catalogs are key for eCommerce businesses on Facebook. Without these, Instagram Shopping and Facebook Shops wouldn’t be possible.
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It’s also a good idea to set up two-factor authentication for extra security. A live webinar series spotlighting creative strategies, real-world lessons, and sharp insights from top CMOs and award-winning marketers.
However, if you’re a small business, another Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.
The idea is that customers can browse and buy your products directly on social media. Then, assign people to the group with specific roles like admin or analyst. Facebook Business Manager is not just about managing business pages and ad campaigns. It also has a few other useful features, like managing asset groups, setting up product catalogs, and integrating messaging platforms.
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You should review user permissions regularly and remove people who’ve left the company or no longer work on a certain account. This is also why it’s a good reason to assign roles based on specific job needs, and not just give everyone blanket access. Facebook Business Manager offers robust security features to protect your business assets and data. Once connected, you can use WhatsApp in your Facebook ads. This lets customers start conversations with your business right from an ad. Business Manager lets you connect WhatsApp and other messaging platforms to your Facebook presence.
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- Through this, you’ll have concrete evidence of the data gathered and know where you should focus your efforts on.
- You might also need people to help you manage your social media accounts, like Facebook.
- Click on the Inbox portion located at the top of the page.
- It centralises Facebook, Instagram and messaging tools in one place so that you can save time, create connections with more people and meet your goals.
Select “Create a Facebook Business Account,” and enter your business account name. You can access these resources either from the left-hand menu of your business Page or by typing business.facebook.com into your browser. From there, you can connect your Instagram account, explore analytics for your business Page, begin running ads and more. To create a Facebook business Page, you first need to have a Facebook profile. You can also create something known as lookalike audiences based on your best customers.
You can add Facebook pages, ad accounts, and Instagram accounts. Facebook Business Manager is the kind of tool that’s going to save you time and improve your marketing efforts. It helps you organize assets, set up tracking, and manage team access. The only difference is that you have to access it through Facebook Business instead of the regular Facebook.