The basic plan limits how many keywords you can track, for example, so it might not be the best choice for larger websites. Morningscore also only integrates with Google, so you’ll miss out on data from users who prefer other search engines like Bing, Yahoo, or DuckDuckGo. By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. Ahrefs is a reputable all-in-one SEO platform with technical search engine optimization audit tools for analyzing the health of a website and page-level issues. It evaluates keyword usage, content quality, and internal linking.
- Use Google’s Mobile-Friendly Test to check your site’s usability on smartphones and tablets.
- You can also use its crawls to manage and monitor changes to the site, and it helps you keep track of these changes.
- You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue.
- Evaluating site speed improves SEO because page speed is an official ranking factor in Google’s algorithm, with faster websites receiving preferential treatment in search results.
Small, Medium & Large Websites
Website speed measures how long it takes for a page to load and display its content. This factor not only affects the user experience but also has a significant impact on SEO. With the Compare Crawls and Progress reports you can analyze the results of different SEO audits and track changes in the number of issues over time. Several aspects of an SEO audit evaluate site speed, mobile optimization, navigation, site architecture, and content quality. Be sure to quantify conclusions around commonly measured marketing KPIs over time in easy-to-decipher charts. Common KPIs include traffic volumes, keyword visibility percentages, page load times, and DA score differences against rivals.
Agency / Resource SEO Performance Audit
By using these innovations, you essentially have an SEO assistant that keeps an eye on your site 24/7, which is especially valuable for large sites. Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most important website issues that can negatively impact search rankings. Nightwatch is an SEO software that provides technical SEO audit tools alongside a powerful rank tracker for major search engines and flexible reporting options. SE Ranking is a popular all-in-one SEO software with SEO audit tools for assessing website health, technical issues, on-page SEO issues, domain authority, and backlinks.
Sitemaps are one way search engines use to discover pages on your site, but the primary way remains by crawling webpages and following links. Find out everything there is to know about your websites organic performance. Find out why you aren’t ranking, whether your SEO agency or in house resource is doing a good job, what things are holding your website back and more. We are the definitive source of professional SEO audits & SaaP (SEO as a product). If more people are visiting your website, then there is a greater chance that some of them will take the desired action, such as making a purchase or signing up for a newsletter. By improving your SEO Anomaly website’s visibility and traffic levels, an on page SEO audit can help to increase your conversion rate.
How to Use Chrome to View a Website as Googlebot
If you’re still having trouble finding the (google search console)webmaster, do a Whois search in Google by typing “Whois” followed by the domain. This will give you all the publicly available information on a given domain such as the contact information and the hosting company. You can also contact the hosting company directly to try and get closer to the google search console webmaster.