+27 11 881 5855
info@onpro.co.za
Customer Portal
logo-sa
  • Home
  • Approach
  • Solutions
  • Insights
  • Careers
  • BEE
  • About Us
  • Contact

What Is an SEO Audit? Why Do an SEO Audit? And How?

May 2, 2025Harold Stevens

While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. An SEO audit is the process of evaluating the SEO performance of a website. The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis. An SEO audit is one of the key actions of an SEO professional or website https://seo-anomaly-foundry.online/italy/seo-anomaly-it-18/ owner.

seo audit

As a last resort, one strategy I personally have had success with is rebranding, changing the website domain, and relaunching the website. This is never the ideal scenario, but it is something all teams need to consider when other recovery attempts are failing. The issue stemmed from schema markup being automatically injected into pages but failing to match the on-page content. Through strategic updates https://seo-anomaly-apogee.online/france/seo-anomaly-fr-11/ and a well-written appeal, I not only resolved the penalty but restored the site’s search visibility and credibility. It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills. The site had very few internal links, especially to two important geo-landing pages.

Can the best SEO audit tool guarantee improved rankings on search engines?

  • Optimizing content for Large Language Models (LLMs) has become more and more important.
  • For example, mobile shopping currently has 60% of the market, according to Datareportal’s 300-page study.
  • The next item on the list is benchmarking your SEO performance against competitors.
  • You can also compare the search volume of different terms over time.
  • With their vast number of team members, they can audit your website in time, as well as implement the necessary changes.
  • Google search results come from its index, which is a database of hundreds of billions of webpages.

Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues. Spotting internal linking problems on your site is crucial for maintaining your SEO health. When search engines struggle to understand the relations between content, certain pages may not be crawled or indexed correctly. That’s why this step of the SEO audit checklist is extra important. Technical SEO involves optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and https://seo-anomaly-wizard.online/france/seo-anomaly-fr-21/ user experience.

Search the raw HTML, rendered HTML, and text of a crawled page

seo audit

In terms of https://seo-anomaly-marketing.online/france/seo-anomaly-fr-18/ reparations, we ran a report of all the affected pages and manually worked our way through, removing pages, products, and internal links from the site as we did. Natural Language Processing (NLP) techniques were employed to make content more conversational and relatable. Synonyms, related terms, and user-centric language enhanced the content’s context and relevance, helping search engines understand and rank it more effectively. Yes, I have successfully recovered from a manual action penalty related to spammy and hidden content on one of my test websites.

seo audit

Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them. Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about. For example, it’s suggesting that we rewrite our list of the best https://seo-anomaly-design.online/france/seo-anomaly-fr-4/ keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100.

seo audit

Previous post LinkedIn SEO Optimization: An Expert Guide To Boosting Your Profile In 2025 Next post The Best SEO Companies & Services 2025 Rankings

Strategic business solutions through technology and people. The Onpro Group is trusted worldwide for high quality ethical solutions. Through technology and people we add real value to the strategic business aspirations of clients.


DisclaimerOnpro Consulting Privacy NoticeMicrosoft Privacy Statement
© 2017 All rights reserved.